YouTube Exec Tim Matusch Joins Warner Music Group as EVP of Strategy – Billboard


YouTube govt Tim Matusch has joined Warner Music Group (WMG) as govt vp of technique & operations. The information was introduced in an organization memo despatched final week by CEO Robert Kyncl, who labored alongside Matusch at YouTube earlier than stepping down as chief enterprise officer on the firm to join WMG.

Matusch most not too long ago served as managing director of technique and enterprise operations at YouTube, a job he held for greater than two years. Previous to that, he served in senior consulting roles at Boston Consulting Group and Oliver Wyman, the place he spent greater than 12 years and ultimately rose to accomplice. He additionally labored in senior working roles at AOL, together with common supervisor at and AOL Merchandise. He graduated from Eton School in 1996 and earned his grasp’s on the College of Oxford in 2001.

Within the memo despatched to WMG workers and obtained by Billboard, Kyncl famous that Matusch can be working intently with the higher WMG management crew “to assist outline, facilitate, and execute our 5–10 yr imaginative and prescient” whereas additionally enjoying a key half in “evolving” the label’s “cross-company plans, together with deploying enterprise intelligence to strengthen our decision-making, growing and monitoring a set of crucial KPIs, and guaranteeing everyone seems to be on the identical web page as we construct our future collectively.”

Acknowledging that technique & operations is “a brand new perform” at WMG, Kyncl continued that he’s “a agency believer in tapping into, rising, and unleashing the experience inside the firm itself. That approach, we’re extra straight investing in ourselves, and compounding our information and expertise over time. It ends in effectively organized, higher knowledgeable, extra real looking plans.”

Kyncl added that he labored with Matusch “throughout all kinds of tasks” at YouTube and has “been constantly impressed by what his crew has delivered and the way they did it – in a really collaborative style – which is especially necessary to me.”

Kyncl formally assumed the function of CEO at WMG on Jan. 1, although he’ll share CEO duties with outgoing chief govt Stephen Cooper for the rest of the month. Matusch is the primary main rent introduced below Kyncl’s tenure.

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