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Following a profitable launch abroad, the Samsonite RED BTS Butter Recipe Collection is now out there within the U.S. and Canada. The ten-piece assortment, which launched Stateside on Jan. 12, contains baggage, a backpack, a mini crossbody bag, a pouch bag, an expandable bag (out there solely within the U.S.) and a three-piece baggage tag set full with photographs of melting butter.
The hardshell baggage ranges from $220 to $315 for carry-on and trunk-style options out there in buttery yellow and midnight black. The bags options printed graphic motifs and wheel caps channeling the “Butter” vibe. There’s additionally a DIY customization package, in order that BTS Military members can personalize their new suitcase with interchanging baggage handles, wheel caps and extra.
The gathering contains an expandable tote bag ($80) that transforms right into a mini tote bag and options the “Butter” brand on the underside, a pouch bag ($60), three-in-one luggage tags ($45) and a mini crossbody bag ($50).
BTS Butter & Samsonite RED Mini Crossbody Bag
In honor of the brand new marketing campaign, Samsonite RED debuted a “Butter Recipe” marketing campaign video impressed by the hit single. BTS’ “Butter” topped the Billboard Scorching 100 chart for 10 weeks and broke YouTube’s report for the largest premiere of all time with practically 4 million viewers. The “Butter” music video has since surpassed 810 million views on YouTube.
In fact, Samsonite isn’t the one main model to launch a group celebrating one of many Bangtan Boys’ greatest hits. Nordstrom and Casetify are simply two of the manufacturers which have launched collections impressed by “Butter.” Click on here for extra BTS merch that followers received’t find a way to withstand.