Considered one of final 12 months’s standout rap albums was JID’s The Forever Story. Fueled by singles like “Surround Sound,” “Dance Now,” and “Kody Blu 31,” the album was a crucial and fan favourite and business success for the Atlanta rapper, peaking at No. 12 on the Billboard 200 — his best-performing album up to now.
This 12 months, although, The Without end Story is receiving renewed consideration, thanks largely to the “Encompass Sound Problem” on TikTok set to the track. So, simply what’s the Encompass Sound Problem?
Its alternate identify, the Ceiling Problem, gives a touch: Customers have been taping their telephones to the ceilings of their houses, lecture rooms, places of work, and even retail institutions with a view to get a top-down view as they dance to the beat of JID’s hyperactive single. The staff at Dreamville shared a few of their favourite examples on the label’s TikTok account:
In the meantime, the label’s president, Ib, famous the track’s current streaming resurgence because of its TikTok reputation, joking on Twitter (by no means X), “Loopy. Nice music by no means dies it simply wants a bit of tik tok.”
He ain’t improper. TikTok has more and more change into the launching pad for older or ignored singles, juicing the stats for tracks like Flyana Boss‘ “You Wish” and Tyla’s “Water,” taking them from relative unknowns to charting main label artists.