Whereas artists like TWICE, Stray Kids and ITZY below J.Y. Park‘s namesake JYP Leisure label have been conquering the Billboard charts, the K-pop producer and exec makes his musical return along with his retro-dance single “Groove Again” and a globally centered dance problem.
His first new single after a pair of duets in 2020 with “When We Disco” alongside Sunmi and “Switch to Me” with Rain, Park’s newly launched “Groove Again” options rapper Gaeko and Mr. JYP returning to his old flame of performing that he once described to Billboard as “a fever” in a rare interview. Park’s showmanship is on full show as he strikes by way of punchy and clean vocal deliveries contained in the synth-laden, dance-pop pastiche boasting ’60s, ’70s and ’80s influences. The monitor finally takes a sonic shift to a minimal hip-hop manufacturing as soon as the beat drops for Gaeko’s rap part earlier than slowly returning to its classic sound and one ultimate key change and epic refrain.
The accompanying music video sees J.Y. taking his “Groove Again” worldwide as he dances with locals in Los Angeles, São Paulo, Barcelona, Bangkok, LA, and his residence metropolis in Seoul. Followers first bought enthusiastic about “Groove Again” and its accompanying dance through a tutorial video starring Park and Super Junior member Shindong in ’80s-tastic exercise gear.
Whereas Shindong seems within the “Groove Again” video, J.Y. has wasted no time connecting with different prime acts for his “Groove Again” problem. To this point, he’s enlisted solo star Jo Yuri, Jang Wonyoung of IVE, YooA of Oh My Girl, girl group LE SSERAFIM and JYP Leisure’s Japanese girl group NiziU to carry out alongside.
Past his artist, exec and producer work, Park has spent 2022 holding auditions and creating a brand new North American lady group utilizing his Okay-pop experience for the A2K series that was announced from JYP Leisure, Republic Data and Federal Movies this previous summer season.