Tori Kelly unveiled her new single “Missin U” and its Y2K-inspired music video on Friday (March 17).
The visible options the newly brunette Grammy winner biking via a wide range of funky recent appears — from a silver puffer coat and crimson leather-based to a midriff-baring, white ribbed ensemble — in a sequence of daring, monochromatic rooms as she sings, “It was the proper evening kissin’ you/ Was rainin’ purple skies in my room/ Me and also you/ Child, I’m missin’ you/ Oooh, I’m missin’ you” over a pattern of Craig David’s 2000 single “Fill Me In.” Instantly impressed by the work of Hype Williams, the music video even makes use of traditional instruments from the flip of the century together with a fisheye digicam lens and a wind machine.
Rife along with her signature vocal acrobatics and chill-inducing runs, the Jon Bellion-produced single marks the beginning of a brand new period on Epic Records for the Sing 2 star, and her first new music since 2019’s Impressed By True Occasions and 2020’s A Tori Kelly Christmas.
“There’s some TLC references. We’re very impressed by Aaliyah and Missy Elliott with all of the fisheye stuff,” Kelly dished in an interview with People concerning the video’s colourful aesthetic, additionally pointing to Future’s Baby’s iconic “Say My Title” visible. “We had been having a lot enjoyable being like, ‘What if we throw this little transfer in and see who catches it?’ I grew up simply being obsessive about all these movies. For no matter cause, within the early 2000s, every little thing was metallic.”
Within the chat, Kelly even hinted, together with the litany of references to the late ’90s and early 2000s, there could also be numerous Easter eggs littered all through the video for eagle-eyed followers to search out that time to extra music coming dow the pipeline.
Watch Kelly rework right into a Y2K pop princess in “Missin U” beneath.
