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Tiffany & Co. Teams With Beyoncé For New Campaign

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Tiffany & Co. has partnered with Beyoncé for a brand new jewellery marketing campaign.

Tiffany & Co. and Beyoncé have teamed up for the brand’s new campaign, “Lose Your self in Love,” which is targeted on “celebrating individuality, love, and common connection.” The promotion comes shortly after the discharge of Beyoncé’s seventh solo studio album, Renaissance.

The marketing campaign sees Beyoncé sport items from the Tiffany HardWear assortment which incorporates costs starting from $5K-$500K.

Matt Winkelmeyer / Getty Photographs

In a press release offered to Elle, Beyoncé remarked that she is “honored to discover even deeper how lovely our connections are, once we really have a good time the connection and significance of affection that we now have for ourselves as people.”

“Beyoncé is an inspiration to so many as a result of she embodies these qualities,” Alexandre Arnault, Tiffany & Co.’s vice chairman of product and communications, stated within the press launch. “We’re honored to proceed our partnership for the second yr in a row and usher in an thrilling new period of affection.”

Tiffany & Co. and Beyoncé are additionally planning to launch a movie by Mark Romanek in help of the marketing campaign, later this yr, primarily based on her music “Summer season Renaissance.” The monitor was featured on Renaissance.

Earlier this yr, Kendrick Lamar teamed up with Tiffany & Co. for a crown of thorns featuring 8,000 diamonds.

Take a look at a preview for “Lose Your self in Love” under.

[Via]





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