‘Taylor’s Version’s vs. The Originals – Billboard


Few artists will ever attain the gross sales numbers that Taylor Swift has racked up over the course of her profession — and even fewer will ever do it two instances over.

What began as a ardour challenge to reclaim her grasp recordings is now a cultural phenomenon. Supported symbiotically by her blockbuster Eras Tour — which reportedly made the pop star a billionaire in October 2023 — the “Taylor’s Model” re-recording challenge each caters to the nostalgia of O.G. Swifties whereas roping in new ones, respiration a second industrial life into albums that had been already wildly profitable upon their unique releases between 2006 and 2017.

Kicking off in April 2021 with the discharge of Fearless (Taylor’s Model), Swift’s years-long challenge has raked in tens of millions in gross sales and billions in streams, whereas additionally affecting the worth out of the unique editions of her first six albums. The endeavor has been so profitable, the truth is, that main labels are actively working to keep away from changing into the following “Large Machine,” with Billboard reporting that shops like Common Music Group, Sony Music Leisure and Warner Music Group have began overhauling contracts for brand spanking new signees and demanding that artists wait an unprecedented 10, 15 and even 30 years to re-record releases after departing their file firms.

A part of Swift’s secret system for scoring so large with every Taylor’s Model is her inclusion of “From The Vault” tracks, or songs that she initially wrote for every album however in the end left off of their last observe lists. These beforehand unreleased time-capsule songs have given the famous person a second probability at topping the charts, in addition to extra alternatives to collaborate with different artists, be it Phoebe Bridgers on Purple (Taylor’s Model)‘s “Nothing New,” Paramore’s Hayley Williams on Communicate Now (Taylor’s Model)‘s “Castles Crumbling” or a litany of nation stars on Fearless.

Maintain studying to see the first-week conventional album gross sales of each “Taylor’s Model” re-record (to this point), plus how they evaluate to their unique counterparts beneath:

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