Super Bowl Halftime Sponsor Is Apple Music – Billboard

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The NFL has discovered the following presenting sponsor of the Super Bowl halftime present.

Apple Music has been named the official sponsor of the annual music and popular culture occasion, succeeding Pepsi, which introduced earlier this 12 months that it will surrender its position in presenting the present. Pepsi had been the lead sponsor of the halftime present for the previous decade. Apple Music’s first Super Bowl halftime show will happen Feb. 12, 2023 in Arizona, with performers nonetheless to be introduced.

This previous 12 months’s present featured Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige carry out. Earlier exhibits have seen among the greatest names in music carry out, from Beyonce and Prince to Justin Timberlake and Jennifer Lopez.

Actually, the present has turn into a a lot greater occasion than the 12 or quarter-hour that make up the precise musical efficiency. The halftime exhibits that includes Jennifer Lopez, Girl Gaga, Katy Perry and The Weeknd have turn into the premise for documentaries concerning the lead-up to the efficiency, whereas Beyonce used her present to announce a worldwide tour.

Certainly, an NFL supply advised The Hollywood Reporter final 12 months that if Pepsi did pull out, the league hoped to discover a new sponsor  that might make the present “greater, taking completely different elements of it and making it stand manner outdoors of the 12 minutes.”

This text was initially revealed by The Hollywood Reporter.





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