Sumerian Records Signs Distribution Deal With Virgin Music – Billboard


Unbiased rock label Sumerian Information has signed a long-term distribution settlement with Virgin Music Label & Artist Providers (Virgin Music). The primary music underneath the brand new pact — which was introduced Wednesday by Sumerian founder and CEO Ash Avildsen and Virgin president Jacqueline Saturn — will come from different rock band Palaye Royale.

Beneath phrases of the settlement, Virgin Music may also present the label with quite a lot of companies in assist of its releases, supplementing Sumerian’s personal in-house features which were constructed and developed since its founding in 2006.

“Sumerian has established a stellar monitor document for locating and breaking artists throughout the rock, different and metallic genres” says Virgin Music GM Matt Sawin. “We’re honored that Ash and Sumerian are partnering with Virgin Music, and are excited to assist carry their label and excellent roster of artists to new heights.”

Avildsen commented, “Virgin Music and Capitol are two extremely iconic manufacturers in music. I hope to construct Sumerian into that echelon and consider the groups at these firms are the perfect ones on the market proper now for me to do it with. They’ve proven true ardour and persistence in getting this deal accomplished in addition to a full understanding that Sumerian is way more than only a document label. I’m honored to name them my new companions and thrilled for the long run collectively. I’d additionally wish to thank Stacy Fass and John Greenberg for his or her assist in the deal making.”

With a number of latest Grammy nominations, over 2.35 million YouTube subscribers and 125,000 TikTok followers, Sumerian Information is taken into account to be one of many main totally unbiased document labels for rock music and tradition.

Their newest single from Bad Omens “Like A Villain” not too long ago was the No. 1 most listened track on Sirius XM Octane Radio and their different single “Simply Fake” was essentially the most thumbed up rock track on Pandora. Earlier this 12 months noticed Sumerian land a No. 1 rock radio track for Nita Strauss’ “Lifeless Inside”. Nita is at the moment enjoying guitar for Demi Lovato and can see her solo album launch later this 12 months on Sumerian. 

Sumerian additionally has a movie and TV division that produced the younger grownup scripted music drama collection Paradise Metropolis that’s at the moment streaming on Amazon Prime. The corporate can be at the moment in improvement on a characteristic movie centered round Les Garland, the pop radio big who left the airwaves to run Atlantic Information on the West Coast after which went on to co-create MTV. 

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