Spotify’s Dawn Ostroff Writes Memo to Staff Amid Layoffs, Exit – Billboard

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Spotify’s Daybreak Ostroff praised the expansion of the audio big’s podcasting growth shortly after CEO Daniel Ek revealed a major leadership reorganization on Monday morning that may see Ostroff exit the corporate.

The reorganization, accompanied by a spherical of layoffs that may influence roughly 600 staff, includes consolidating Spotify’s enterprise operations below co-president Alex Norström, who most just lately oversaw the corporate’s freemium enterprise. Ostroff, who joined Spotify in 2018 from Condé Nast Leisure, will transition to an adviser function earlier than formally leaving the corporate as her divisions now fall below Norström’s purview.

In a be aware to employees, obtained by The Hollywood Reporter, Ostroff praised Norström and mirrored on the expansion and influence of Spotify’s podcasting group, writing that the platform’s authentic and unique reveals — which incorporates hits like The Joe Rogan ExpertiseName Her Daddy and the unique collection Caso 63 — account for roughly 20 % regardless of representing about 0.05 % of reveals on the platform.

“I’m so proud that we’ve constructed a house for creators to deliver their artwork to the world in methods nobody might have beforehand imagined. And whereas I’m very a lot enthusiastic about my subsequent step, working alongside and studying a lot from so lots of you has been a privilege,” Ostroff wrote. “The recollections of the moments, the stress, and the laughter we shared have helped me develop and higher recognize the journey … and for that, I’ll all the time be grateful. I want you each success on the following chapter of the Spotify story.”

Learn the complete memo beneath.

Trying again on the previous 4 and a half years, I’m extremely pleased with what we’ve constructed collectively. It’s our best-in-class music operation the place we now have strengthened {our relationships} throughout the enterprise, earned the respect of the business, and turn out to be nice companions. The whole music group is the guts and soul of this firm. 

Working collectively, our podcasting group has revolutionized the house. This group’s trajectory has been astonishing, going from virtually zero market share and a handful of podcasts, to the main platform with greater than 5 million podcasts at this time and a 30x improve in podcast consumption on the platform. And I’m actually pleased with what we now have constructed with our authentic and unique reveals–regardless of being simply .05% of the variety of reveals on the platform, they account for ~20% of consumption. This features a string of hits that had Spotify O&E reveals occupy 6 of the highest 10, and 24 of the highest 100 slots on our world charts in 2022. As well as, we’ve discovered a lot from creators in regards to the alternatives in video as we’ve seen the numbers surge. 

Over the previous two years, we’ve modernized the promoting enterprise to make it important to manufacturers and purchasers. And we now have delivered, doubling our advert income to effectively over a billion euros within the course of. The expertise and innovation that the worldwide advert and gross sales group has delivered to market ensures that there might be billions extra to return. That development is ready to vary {the marketplace} ceaselessly, particularly below the robust management of my expensive good friend Alex, who has my each confidence. 

We’ve championed marginalized voices and labored to drive much-needed change within the audio business. I’m so proud that we’ve constructed a house for creators to deliver their artwork to the world in methods nobody might have beforehand imagined. And whereas I’m very a lot enthusiastic about my subsequent step, working alongside and studying a lot from so lots of you has been a privilege. The recollections of the moments, the stress, and the laughter we shared have helped me develop and higher recognize the journey … and for that, I’ll all the time be grateful. I want you each success on the following chapter of the Spotify story.

Daybreak

This story was initially revealed on THR.com.





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