Sony Music Latin Iberia COO Maria Fernandez on Latin Hitmaker Podcast – Billboard


As COO and government vp of Sony Music Latin Iberia, María Fernández is likely one of the strongest ladies in Latin music. However energy is never on her thoughts.

“Energy is one thing I by no means sought and one thing I by no means actually take into consideration,” says Fernández. “To me, actual energy is the facility that doesn’t should be displayed.”


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Fernández was lengthy a Sony secret weapon who labored largely behind-the-scenes, till her boss, CEO/president Afo Verde, nudged her ahead.

“He’s the one who informed me that to really perceive this enterprise and contribute to it, I needed to spend extra time with managers, with artists, with individuals within the business. It allowed me to have a imaginative and prescient that usually individuals which are in finance could not have,” says Fernández, who was CFO on the label.

On this episode of Latin Hitmaker, Fernández spoke candidly about her rise to COO, balancing excessive energy work and motherhood, the ins and outs of finance and why managers are her “artists.”

Hearken to the total podcast right here:

Listed here are three nuggets from the dialog.

On managers as artists: “I’d say my ‘artists’ are the managers I work with. I’m one thing like a supervisor’s A&R within the sense that I work very intently with them. Particularly up to now few years, the place a part of the strategic imaginative and prescient is to determine these individuals who have an distinctive expertise within the business and see what sort of enterprise or affiliation we will make with them.”

On her deal-making philosophy: “I’m a type of individuals who believes that for a enterprise to achieve success, each elements must really feel they made a very good deal, even one or two years later. We’re betting on individuals’s expertise and it’s positively not a good suggestion to attempt to benefit from them.”

On balancing motherhood and work: “The very first thing to be clear on is, it’s not obligatory to decide on [between the two]. For a very long time, it was anticipated that after you had youngsters you had to decide on between household and work. A part of my job is to clarify that’s not the case. Positively, having a toddler means having to deal with stress, organizing your time, set up priorities. There are numerous areas the place there’s a earlier than and after, However I firmly imagine being a mother is a aggressive benefit within the office.

You will discover all Latin Hitmaker episodes on Spotify or on most podcast platforms.

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