Scooter Braun is Now the Sole CEO of HYBE America – Billboard


Scooter Braun has taken the title of CEO, HYBE America, the U.S. division of South Korean music firm HYBE.

A HYBE consultant confirmed to Billboard that Braun is now the only real CEO of HYBE America. Till not too long ago, Braun shared the co-CEO title with veteran HYBE government Lenzo Yoon. (Braun and Yoon appeared at No. 18 on Billboard’s 2022 Power List together with HYBE chairman Bang Si-yuk.) The HYBE consultant declined to touch upon Yoon’s present title or any adjustments to both government’s position.

Braun joined the corporate via HYBE’s $1.05 billion acquisition of his Ithaca Holdings in 2021. Ithaca encompasses SB Initiatives, the administration agency behind Justin Bieber and Ariana Grande, in addition to the nation music-focused Huge Machine Music Group. HYBE already had a U.S. presence — the acquisition was made by its state-side subsidiary, HYBE America — however Ithaca gave it the infrastructure and the chief, Braun, to construct its presence within the U.S. At the moment, HYBE America has places of work in Los Angeles, New York and Nashville. Braun’s workforce contains Allison Kaye, president of music, HYBE America and SB Initiatives; Jennifer McDaniels, president of administration, HYBE America and SB Initiatives; and Jules Ferree, president of manufacturers & ventures, HYBE America and SB Initiatives.

Yoon has spearheaded HYBE’s efforts to showcase Ok-pop artists primarily based within the U.S. In a 2021 interview, he told Billboard that the U.S. supplied a possibility to implement the corporate’s “profitable components” that helped flip BTS into world superstars. HYBE has a joint venture with Universal Music Group’s Geffen Records to seek for expertise, assemble a lady group and launch music. “We’ll discover the simplest approach to achieve success on this undertaking primarily based on the know-how of the 2 corporations,” mentioned Yoon on the time.

Yoon additionally mentioned Ithica and HYBE would assist each other, however steered Braun would carve out a definite position within the group. “We intend to cooperate in essentially the most environment friendly approach with out overlapping when it comes to construction,” he mentioned.

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