Alex Coslov rises to government vp of promoting technique at Republic Data and head of promoting at Mercury Data, a twin position and a reward for main the marketing campaign for Morgan Wallen’s One Factor At A Time and different hits.
Based mostly in Republic’s New York Metropolis headquarters, the advertising exec is a past 40 under 40 honoree in Billboard, and he’s had a hand in a rising listing of wins. His skilled highlights embrace Wallen’s blockbuster One Factor At A Time, which lately blasted to No. 1 on the Billboard 200 chart with over 501,000 equal album models in its debut body, this 12 months’s best single-week tally; and Glass Animals’ slow-burning Billboard Sizzling 100 chief “Warmth Waves.”
Coslov continues to guide advertising for frontline releases for Wallen, Pearl Jam, Eddie Vedder, Greta Van Fleet, Florence + The Machine, Noah Kahan, James Blake and Yung Gravy, reads an announcement issued as we speak (March 16).
“Alex intimately understands his artists at a core stage,” feedback Republic co-president Jim Roppo. “He speaks their language and immerses himself of their respective worlds for each single launch. That is his superpower. By doing so, he develops progressive campaigns that mirror their identities and, concurrently, have interaction audiences from a recent perspective. It’s an honor to announce his promotion.”
Provides Mercury president Tyler Arnold, “we’re thrilled to formally welcome Alex to the Mercury household. He is without doubt one of the most progressive and forward-thinking executives in our trade and has already performed an integral position within the success of our artists’ careers. We can’t wait to form this subsequent chapter of Mercury Data collectively.”
Coslov joined Republic Data in 2017 as vp of promoting technique, and has served as senior vp of promoting technique since 2021. That five-year run has yielded 4 CLIO Awards, the annual award program that celebrates excellence in promoting, design and communication. Previous to that, Coslov chalked up 4 years with dance music model Extremely Music, the place he led its advertising division. Earlier roles included internships with SESAC, Epic Data and Crimson Gentle Administration.
