Recording Academy Plans Immersive Pop-Up Experience for Grammy Week – Billboard


Within the lead-up to the sixty fifth annual Grammy Awards on Sunday, Feb. 5, the Recording Academy and CBS current “Grammy Home: The place the Stars Align,” a pop-up expertise for “music makers, tradition creators and rising trade leaders.” The home shall be open from Wednesday, Feb. 1, to Friday, Feb. 3. Programming contains an rising artists showcase, a producer panel and the second annual #GrammysNextGen Celebration.

The vacation spot includes a devoted house, Universe of Hip-Hop, an exhibit celebrating 50 years of hip-hop music and tradition by means of the lenses of photographers who have been there, together with Janette Beckman, Michael Lavine, Danny Clinch, B+ (Brian Cross), Greg Noire and Gunner Stahl.

Designed and curated by artist Cey Adams — the founding artistic director of Def Jam Recordings — the house will function iconic imagery from dozens of artists, together with Run-D.M.C., five-time Grammy host LL Cool J, The Notorious B.I.G., 2Pac, Kendrick Lamar and 21 Savage.

Grammy Home Programming is curated in partnership with The Revels Group and Coup D’Etat Music.

Celestial Classes

Rising artists showcase that includes artists Stephen Sanchez, Oxlade, JELEEL!, Jenevieve, Lakeyah and TiaCorine, with visitor host, social comedy star Desi Banks.

Date: Wed, Feb. 1

Time: 6-8 p.m.

#GrammysNextGen Energy Brunch

Inaugural brunch for a brand new class of over 25 official #GrammysNextGen ambassadors and advisors.

Date: Thurs, Feb. 2

Time: Midday-2 p.m.

Starmaker Studio

Panel that includes prolific producers in hip-hop right this moment, together with Jozzy, Tommy Parker, Tommy Brown, Ojivolta and Murda Beatz.

Date: Thurs, Feb. 2

Time: 2-4 p.m.

#GrammysNextGen Celebration

Second annual #GrammysNextGen Celebration for main younger artists, tastemakers and the subsequent technology of music executives.

Date: Fri, Feb. 3

Time: 4-7 p.m.

All occasions are invitation-only.

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