Each month, Billboard Latin editors will characteristic a small group of recent or comparatively unknown artists whose music we love. Suppose “diamantes en bruto,” or “diamonds within the tough.” These are newcomers who’ve but to impression the mainstream — however whose music excites us, and who we consider our readers ought to make a degree to find. Test them out under:
Artist: Alex Luna
Nation: Mexico
Why They Ought to Be On Your Radar: Alex Luna’s “Te Marqué Pedo” got here throughout one in every of my Spotify playlists. The primary time you hear the refrain of his viral single “perdón si te marque pedo (I’m sorry if I referred to as you drunk),” it simply clicks. And that’s in all probability additionally why Christian Nodal wished to leap on the remix. Luna’s sound is refreshing and it’s on full show on this music, which is a chill pop monitor that thrives sonically but in addition lyrically. His lyrics aren’t pressured, they’re simply an sincere illustration of a 21-year-old baring all his feelings with no filter. — INGRID FAJARDO
Tune For Your Playlist: “Te Marqué Pedo”
Artist: Luna Luna
Nation: The US (Texas)
Why They Ought to Be On Your Radar: This four-piece Austin-based Latinx band can have you swooning very quickly with their wistful synthpop and slow-burning indie rock selects, some in Spanglish however primarily all devoted to hopeless romantics. I got here throughout Luna Luna—which initially derived from the group’s Colombian-born member Kavvi with GarageBand on his iPhone—on TikTok, and rapidly found they’re all the trend within the native Texas music and competition scenes. After a 12 months of not releasing new music, however nonetheless very energetic on social media and touring, the group made a comeback with their 80s retro “Discuss Too A lot.” It’s their monitor “Dedication,” nonetheless, that may give you an actual sense of Luna Luna. — JESSICA ROIZ
Tune For Your Playlist: “Dedication”
Artist: ROBI
Nation: Puerto Rico
Why They Ought to Be On Your Radar: ROBI (actual title: Roberto C. Báez Moraza) might need gotten on the radar with the viral Feid-assisted “Pantysito,” however with each single launched thereafter, he’s confirmed to be a pressure to be reckoned with. Hailing from Carolina, ROBI’s musical type is influenced by the island’s city essence but in addition stays truthful to the style’s he admires: pop, ballads, and different rock. A musician at-heart, the 21-year-old singer-songwriter performs the drums, the xylophone, dances, and composes his personal music. Along with Feid, he’s already collaborated with Jay Wheeler and Piso 21, and teamed up with the brand new wave of expertise together with Moffa, ADSO, and paopao, to call a couple of. — J.R.
Tune For Your Playlist: “Sigo Feliz” that includes Piso 21
Artist: Yubeili
Nation: Mexico
Why They Ought to Be on Your Radar: If you happen to had been in Las Vegas for Latin Grammys week, you may’ve caught Yubeili’s efficiency on the Los Producers occasion (the place he carried out 2Pac’s “California Love”) or maybe heard his title for the primary time because the music neighborhood within the U.S. had been discovering him and his music. I heard his title at an occasion and instantly seemed him up. A rising pressure within the reggaeton scene in Mexico, Yubeili — who grew up listening to Dr. Dre and Eminem — is inserting all bets on reggaeton to make a reputation for himself in a rising city scene in a rustic that has all the time been extra identified for regional Mexican. However what I discovered cool about his type is that he’s not confined to simply reggaeton, he’s additionally dabbling in corridos tumbados and entice to succeed in a wider and youthful viewers that isn’t married to 1 type of music. — GRISELDA FLORES
Tune For Your Playlist: “Copiloto”
Artist: Divino Niño
Nation: U.S., Colombia & Puerto Rico
Why They Ought to Be On Your Radar: With their unflinching mixture of glitchy reggaeton, Latin entice, and home music, Chicago dwellers Divino Niño have created a chaotic catharsis that’s as addicting as it’s blissful on their bilingual LP, Final Spa on Earth. Tuning into their all-killer-no-filler fourth studio album is nearly as liberating as consuming a 40 oz…to freedom, à la Elegant. Comprised of Colombian vocalist/guitarist Camilo Medina and bassist Javier Forero, Puerto Rican-Venezuelan guitarist Guillermo Rodriguez-Torres, in addition to Justin Vittori (a.ok.a. JV) on keys and Pierce Codina on drums, collectively the fiery pack of pals make glimmering productions soaked in iridescent synths, laden in rebellious lyrics, and with loads of thrilling transitions. It’s a trippy indie pop expertise for the ages. — ISABELA RAYGOZA
Tune For Your Playlist: “Drive”
