Even earlier than their debut, HYBE’s new lady group NewJeans has already made Ok-pop historical past!
NewJeans is a brand-new five-member lady group launched by ADOR, HYBE’s sub-label headed by former SM Leisure inventive director Min Hee Jin. Final week, the group unexpectedly launched their debut music video for his or her first title monitor “Attention” with out advance warning, they usually went on to drop music movies for his or her second title monitor “Hype Boy” and their B-side “Hurt” within the following days.
On July 28, ADOR formally introduced that as of July 27, NewJeans’ upcoming self-titled debut EP had already surpassed 444,000 inventory pre-orders—and it managed to attain that determine in simply 4 days.
With this spectacular whole, NewJeans has set a brand new document for the very best variety of inventory pre-orders achieved by any lady group debut album in historical past.
The variety of inventory pre-orders is the quantity of album inventory that’s produced previous to an album’s launch. The determine is the estimated demand calculated utilizing varied elements, together with what number of albums had been pre-ordered by followers.
NewJeans’ first EP will likely be launched on-line on August 1, and the music video for his or her third and closing title monitor “Cookie” will drop that very same day. The bodily model of the EP will likely be launched per week later, on August 8.
Congratulations to NewJeans on their new document!
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