Luminate Partners With Mediabase for Radio Tracking Data – Billboard


Information and insights firm Luminate has partnered with airplay monitoring service Mediabase, the corporate tells Billboard. Starting in December 2022, Mediabase’s radio monitoring information will gasoline Luminate’s reporting on radio’s music exercise within the U.S. and Canada.

Concurrent with that announcement, Luminate has additionally revealed plans for a brand new, modernized consumer and person platform that may embody the entire firm’s information choices that may launch in 2023. Along with Mediabase, Luminate will announce additional information companions for the brand new platform within the coming months.

Luminate, beforehand often known as P-MRC Information, and earlier than that Nielsen Music, owns and operates the radio monitoring service BDS, which has powered Billboard’s radio charts and different charts that incorporate radio information, together with the Billboard Scorching 100. Luminate will start transitioning from BDS to Mediabase over the approaching months, although there might be no disruption in radio companies throughout that interval. Billboard will preserve choice oversight for stations contributing to its varied charts, in addition to methodology utilized to these rankings.

The information comes on the heels of Luminate’s rebrand at March’s SXSW pageant in Austin. There, the corporate’s CEO Rob Jonas introduced insights on the state of the leisure business and highlighted how Luminate’s intelligence has helped establish developments in music, movie and TV, from streaming numbers to D&I statistics.

Luminate can also be presently increasing operations in its New York, Los Angeles and Tampa workplaces.

“Mediabase has confirmed itself to be essentially the most trusted and referenced radio information supplier in at present’s fast-moving, ever-changing music business,” mentioned Jonas in an announcement. “At Luminate, we satisfaction ourselves in having the ability to present our shoppers – whether or not they be main document labels, tech firms, movie studios, TV networks or indie music powerhouses – with the very best data they should function and develop their companies. This new partnership permits us to do exactly that.”

Added Mediabase president and CEO Philippe Generali, “This new strategic partnership permits us the chance to be progressive in our strategy to radio monitoring and to additional ours and Luminate’s positions as undisputed specialists in music information.”

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