Submit-pandemic album cycles for A-list pop acts have typically been accompanied by main, career-high live performance bulletins. Bad Bunny’s all-stadium World’s Hottest Tour preceded the discharge of Un Verano Sin Ti, Taylor Swift’s Midnights was adopted by The Eras Tour, and Morgan Wallen’s One Factor at a Time is being supported by his first run in stadiums. For the Jonas Brothers, comparable bulletins would trickle out. However earlier than going huge, they went intimate.
In March, Joe, Kevin & Nick Jonas placed on 5 reveals at Broadway’s Marquis Theatre, just lately the house to stage musicals Beetlejuice, Tootsie and Evita. Positioned on forty sixth Road between seventh and eighth Avenues in Manhattan, the Jonas Brothers took on Broadway with a collection of (comparatively) small reveals that set the stage for the 12 months forward.
Titled Jonas Brothers on Broadway = 5 Albums 5 Nights, the band performed its whole discography relationship again to 2007, one album at a time: Jonas Brothers on the 14th, A Little Bit Longer on the fifteenth, Traces, Vines and Attempting Occasions on the sixteenth, Happiness Begins on the seventeenth, and this 12 months’s as-yet-unreleased The Album on the 18th.
Talking to Billboard, Brad Wavra (SVP World Touring, Stay Nation) commented, “The Jonas Brothers’ Broadway reveals have been all about doing one thing distinctive and particular for his or her followers. The intimate setting mixed with the format of celebrating 5 albums over 5 nights was meant to deliver followers alongside on the band’s private journey from day one all the best way into their new upcoming album.”
In keeping with figures reported to Billboard Boxscore, the Jonas Brothers grossed $1.6 million and bought 7,291 tickets over these 5 consecutive reveals.
Scaling for the week of reveals was comparatively constant, starting from 1,387 tickets on the ultimate night time to 1,500 on the sixteenth. Accordingly, grosses barely budged, from $298,000 to $322,000. Tickets have been priced between $299 and $89, averaging out at $213.
Having toured arenas and amphitheaters for the final 15 years, the Marquis Theatre is the smallest venue the Jonas Brothers have performed since 2008, relationship again to a sold-out underplay at London’s Carling Academy Islington (591 tickets, now often known as the O2 Academy). To additional illustrate the Broadway run’s uncommon intimacy, it’s the primary reported engagement on the venue in Boxscore historical past.
For the reason that Jonas Brothers’ 2019 reunion, the band’s New York presence has been unfold between Madison Sq. Backyard, Barclays Heart, the Prudential Heart (Newark, N.J.) and Northwell Well being at Jones Seaside Theater (Wantagh, N.Y.). These 5 reveals (there have been two at MSG) averaged $2.2 million and shut to fifteen,000 tickets.
However the Marquis Theatre reveals don’t signify a step down from historic enterprise. Since their Broadway concert events, the JoBros introduced a two-night keep at Yankee Stadium, marking the most important space play of the band’s profession. “The momentum is just going to construct from right here with their stadium reveals coming in August, and with what extra lies forward for 2023,” says Wavra.
All through their historical past in arenas and amphitheaters, the Jonas Brothers have dipped their toes within the stadium circuit. Most just lately, they performed one present at Boston’s Fenway Park (Oct. 1, 2021) and two at Hersheypark Stadium in Hershey, Penn. (Aug. 31, 2019 and Sept. 24, 2021). These reveals peaked at 31,000 in attendance and $2.6 million, leaving room to develop for Yankee Stadium’s 45,000 capability.
For the reason that group’s earliest Boxscore studies in 2006, the Jonas Brothers have grossed $326.8 million and bought 4.5 million tickets throughout 359 reveals. With three secret-location reveals later this month in Los Angeles (April 25), Dallas-Fort Price (April 26) and Baltimore (April 28), plus the Aug. 12-13 New York dates, these numbers will proceed to develop in 2023.