Jay Schumer Appointed EVP, Head of Marketing at Island Records – Billboard


Excessive-flying former Columbia Data government Jay Schumer joins Island Data, the place he’s named as government VP, head of promoting & enterprise improvement.

Introduced at the moment (Nov. 8), Schumer will oversee all advertising initiatives for the label’s frontline roster and historic catalog. Primarily based in New York, he stories to Mike Alexander, GM, Island Data.

Justin Eshak and Imran Majid, co-CEOs of Island Data, welcomed the brand new recruit as one of many high artistic minds within the enterprise.

“Jay is likely one of the most artistic, skilled, and revered executives within the business at the moment.  He’s additionally a music fan first.  His ardour and dedication to artists and artistry is a large addition to the Island employees, artists, and our companions,” remark Eshak.

Schumer’s capacity to “foster creativity whereas executing strategic planning is unmatched in each marketing campaign he touches,” provides Majid. “Nothing speaks louder than the connection he has together with his artists and the worldwide success they’ve had.”

Schumer’s appointment follows the latest determination by ex-head of promoting Sharon Timure to “pursue new alternatives” after 19 years on the label, reads an organization assertion.

At Columbia Data, Schumer served as senior VP / co-head of promoting, and earned the title of Billboard’s Executive of the Week in 2021, following his contributions to the chart-topping success of Tyler, The Creator, Polo G, and campaigns for Miley Cyrus, blink-182, Pharrell, AC/DC, Dominic Fike and others.

In his new function, Schumer is reunited with Eshak and Majid, whom he labored carefully with at Columbia Data, a division of Sony Music.

“I’m so appreciative that Imran and Justin have given me this chance to be part of the thrilling tradition they’re constructing at Island.” Schumer feedback.  “I couldn’t be extra honored to reconnect with them at such an iconic and historic label, shaping the longer term collectively.  I’m thrilled to be working with an unimaginable roster of artists, employees and the management of Justin, Imran and Mike.”

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