An amazing array of brands enter the Metaverse. Even though the creative opportunities are limitless, few truly engage with their audiences in a way that transcends a simple marketing campaign. Many celebrities do the same–with few artists and public figures engaging with their fans in the digital space with zero barriers.
That’s why Jason Derulo is the perfect superstar to enter the Metaverse with TerraZero Technologies. With over 52.2 million followers and over 1.2 billion views on TikTok alone, Jason Derulo is one of the most innovative A+ artists on the planet–and now, the Metaverse.
Recently, TerraZero Technologies, Inc., a Metaverse and technologies firm and interactive experience development studio partnered with Atlantic Records to expand the label’s horizon of activations across multiple Metaverse worlds. To make a big splash, Atlantic and TerraZero collaborated with Jason Derulo on a series of unique activations in the Metaverse.
The moment of truth: recreate Jason Derulo’s music video for “Slidin'” in Decentraland as an experience built by TerraZero, premier the video, give fans a chance to stylize the environment themselves, and give away an exclusive Metaverse pool party, hosted by TerraZero, at the Metaverse mansion from the music video to one lucky fan and their friends.
The event and music video premiere in the Metaverse go live in Decentraland (decentraland.org) on Wednesday, June 29th.
“I would’ve given anything for this kind of connection with my idols growing up,” Jason Derulo says. “The Metaverse, and how people can come together to experience something special… This is definitely the future of the Internet–the way TerraZero is doing it and what we made together. I’ve always been a gamer at heart, which has always found its way into how I’ve written my music, and cultivated my career. Being an avatar in the Metaverse and connecting with people directly is a new way to show who I am beyond the screen and speakers. It’s super real in a very unreal way.”
A very unique part of this activation is the approach from Jason, himself–who will be attending the premier himself, as his own avatar, created by TerraZero. Jason’s avatar will also be popping up in locations around the Decentraland Metaverse leading up to the premier, which will be captured by TerraZero in a new kind of experiential content creation dubbed, “limitless worlds”.
The concept, spearheaded by TerraZero’s Chief Metaverse Officer Ryan Kieffer and Chief Experience Officer Brandon F. Johnson, presents new kinds of interactions and stories which merge figures like Jason Derulo from the real world with infinitely open-ended stories and moments that would never be possible, let alone interactive and social, in any other way, in any other medium.