Internet Reacts to Kid Rock’s ‘Never Quit’ Video

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Kid Rock‘s new music video for his track “By no means Give up” includes a gun-toting group that’s armed to the enamel to struggle… vandalism?

The video for the track from the Dangerous Popularity album launched yesterday (Sept.13) shifts between Child Rock and the storyline of a basic retailer/restaurant proprietor and the residents of a small city.

The Black retailer proprietor opens up within the morning to seek out the place ransacked. As he is sifting via the harm (cabinets and shattered glass, popcorn and unfastened cereal on the ground, together with damaged photos of males within the navy) the scene segues to the evening earlier than — a couple of youngsters clad in black and ski masks tearing up the place, for no explicit purpose aside from they’re silly younger punks. Anyway, the textual content goes out, and the city is galvanized to struggle this new menace to the heartland: Younger punks with nothing higher to do.

Phrase spreads rapidly via the city. The native bar springs into motion first, the bartender going to the janitor’s closet to seize her pump motion shotgun (positioned subsequent to the mop). Then the couple studying in the lounge with a pistol on the tip desk with their keys and alter on it, smash reduce to their complete arsenal of assault rifles laid out on the kitchen slicing board. As extra of the city is knowledgeable, together with the compulsory dude on the tractor, we get a glimpse inside a workshop, the place a person and girl aren’t simply gathering weapons, they’re MAKING ammo, some form of lengthy rifle or armor piercing shells.

In the meantime, Child Rock nonetheless singing, sporting a Ted Nugent-approved camo vest and cowboy hat, additionally has his personal weapons! He proudly flips again his vest to disclose a gold plated pistol tucked into his belt. After which he is acquired a contemporary black shotgun at his shoulder, aimed and prepared.

Child Rock Able to F**ok Sh*t Up in “By no means Give up” Video

YouTube: Child Rock

YouTube: Child Rock

How all out conflict on punkery is prevented, we’ll by no means know. The townspeople, regardless of being prepared for a Pink Daybreak-type incursion, simply present up exterior the final retailer, ready to assist clear up. Even the teenage ne’er do-wells seize brooms and get to work. Thankfully, the shop proprietor declines urgent costs, and places them to work behind the grill. Twist ending! (Eat your coronary heart out, The Sixth Sense.)

Child Rock “By no means Give up”

With Rock being one of many extra polarizing figures in music, the video yielded a mixture of response on-line. One Twitter commenter supplied, “Child Rock has change into a parody of himself it is really hilarious,” whereas one other urged, “’By no means Give up’ …however possibly it’s time you do.” And a Fb responder supplied, “In case you’ve learn the information within the final decade or so, you’re already effectively conscious that we stay on absolutely the stupidest doable timeline. In case you haven’t, you possibly can catch your self up in simply three minutes and 23 seconds by way of the brand new video for Child Rock‘s ‘By no means Give up.’”

However there have been additionally loads who backed Rock and the assertion they felt he was making with the video.

One YouTube commenter supplied, “That was an important music video! Healthful. All of us make unhealthy errors… effectively, errors is not at all times the proper phrase. We have all been children. I believe all of us partook in some unacceptable conduct. The children right here felt guilt, did the proper factor, made amends, and have become buddies. Heartwarming stuff right here.” One other urged, “That was a great message on this video. A group coming collectively for all the proper causes.” And yet one more added, “I need to level of the completely superb show of like minded group coming collectively when the bell rings. I’ve mentioned for years, constructing a decent group (Militia) of shut family and friends for when SHTF is extraordinarily vital. I really like how Child Rock portrays that on this video. Let freedom ring USA.”

On Twitter, one commenter urged, “Child Rock simply tells it like it’s, right here’s his new video,” whereas one other added, “In case you get it, you get it.”

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