How Much Money Could It Make? – Billboard


When Madonna hits the highway later this 12 months for her career-spanning Celebration Tour, she’ll be taking a worldwide victory lap, additional cementing her legacy because the Queen of Pop. She’ll even be taking residence massive cash — upwards of $100 million, by Billboard‘s estimate.

The parade of live shows will characteristic Madonna’s best hits from throughout her 40-year profession, a uncommon easy ambition for one of many world’s most enigmatic artists. With 38 high 10 songs on the Billboard Hot 100 and 23 high 10 albums on the Billboard 200, the tour stands to proceed her streak because the highest-grossing solo feminine artist in Billboard Boxscore historical past (supplied she will be able to fend off Taylor Swift‘s upcoming Eras tour). How excessive will it go?

Madonna’s touring profession started in earnest with 1985’s The Virgin Tour, averaging greater than 10,000 tickets and $100,000 per evening, in response to figures reported to Billboard Boxscore. (The typical ticket value on that tour was $14.74, a distant whiff of what her — and all artists’ — enviornment live performance tickets value within the 2020s. In right now’s {dollars}, adjusted for inflation, that skimpy value would translate to $29.56.)

Already a sell-out power, Madonna’s subsequent trek, 1987’s Who’s That Lady World Tour, tripled her draw and almost quintupled her promoting energy in simply two years, pacing 35,000 tickets and $756,000 per present in a mixture of arenas and stadiums that 12 months.

Each of these figures had been just the start. They had been adopted by 1990’s Blond Ambition Tour, 1993’s The Girlie Present and 7 excursions within the twenty first century which have grossed not less than $50 million every.

Madonna’s highest-grossing tour to this point is the 85-date Sticky & Candy Tour in 2008-09, taking part in stadiums around the globe to the tune of $407.7 million and three.5 million tickets. Fifteen years later, it stays the highest-grossing tour by a lady ever. (Her subsequent trek, 2012’s MDNA Tour – her lengthiest tour by variety of exhibits at 88 – performed a mixture of stadiums and arenas, and have become her second-highest grossing run, with $305.2 million.)

The Celebration Tour was introduced on Tuesday (Jan. 17) with 26 exhibits in North America and 12 in Europe. All through this week, that routing expanded to 41 and 20, respectively. Madonna begins the trek on July 15 in Vancouver and is scheduled to wrap Dec. 2 in Amsterdam. To date, no dates outdoors the U.S., Canada and western Europe have been introduced.

To gauge the tour’s monetary prospects, it will be unfair to easily mirror on Madonna’s most up-to-date tour. That was the 2019-20 Madame X Tour, an experiment that positioned the Queen of Pop in intimate theater-based mini-residencies in main markets on each side of the Atlantic. The 75-show run offered itself out at 179,000 tickets and $51.5 million, however it’s an outlier in a profession comprised of (a lot) bigger venues.

A extra apt comparability could be the Insurgent Coronary heart Tour of 2015-16, a string of 82 enviornment exhibits after the stadium insanity of her earlier two treks. That tour grossed $169.8 million and offered 1.05 million tickets worldwide, together with fast stints in Asia and Oceania. On the Insurgent Coronary heart Tour, extra related to the Celebration routing, Madonna averaged $1.8 million and 12,500 tickets within the U.S. and Canada, and $1.7 million and 14,600 tickets in Europe. Given her present 61-show routing for The Celebration Tour, sustaining these averages would put the whole run on observe to gross $106.9 million and promote 802,000 tickets.

However ticket costs have risen since Madonna was charging $15-and-under within the ‘80s, together with a major spike within the final 5 years. Platinum ticketing and dynamic pricing have blown out enviornment and stadium grosses within the post-pandemic period, with Bad Bunny, Harry Styles, The Rolling Stones and extra approaching $200 averages on tour final 12 months.

For instance, on Elton John’s Farewell Yellow Brick Street Tour, his common enviornment ticket in North America jumped from $139 in 2018 to $181 in 2022. That’s a 30% enhance, which might bolster Madonna’s projected gross to $140.6 million. However the surge in costs hasn’t been as nice in Europe, which may soften our prediction again towards the $130 million mark.

Additional, Madonna has lengthy been a worldwide icon. To this point, The Celebration Tour spans two continents, whereas she has regularly hit South America, Asia and Oceania all through her profession. An enlargement of the tour — which looks as if a pure thought based mostly on the marketability of an all-hits present — would drastically change what’s reasonable for the 2023 trek. And as famous above, Madonna already elevated the variety of North American exhibits for the tour by greater than 50% earlier than The Celebration Tour’s common on-sale started on Jan. 20. Demand may dictate additional additions.

At this time’s on-sale generated over 600,000 tickets sold, with 35 sold-out exhibits and extra to change into obtainable subsequent week.

Over almost 40 years, Madonna has grossed a reported $1.376 billion and offered 11.7 million tickets throughout 575 exhibits. That makes her probably the most profitable feminine act in Boxscore historical past. The Celebration Tour will nudge her nearer to the $1.5 billion mark. Amongst all acts, solely 4 have grossed extra in Boxscore historical past.

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