Frank Ocean hinted at releasing a brand new album in a narrative included on a poster from his latest merch drop. The piece focuses on a “fictitious Recording Artist,” who might be presumed to be Ocean.
“In the summertime of 2019, Blonded produced a photograph sequence shot on Thursday, August 8, 2019 by photographer Michael Marcelle. The photograph sequence follows the story of a fictitious Recording Artist as he navigates the radio system,” the message begins.
He continues: “In a single scene the actor Jeremy Sturdy performs a boss of a significant file label […] The Chairman is flanked by one other determine. Each are wearing fits, carrying ties, and are positioned behind an extended boardroom desk.”
From there, the story begins to obviously mirror that of Ocean’s personal profession over the previous few years. He argues in favor of releasing singles versus albums, one thing Ocean centered on from 2017 by means of 2020 with “Chanel,” “DHL,” “In My Room,” and extra.
“The Recording Artist makes an attempt to elucidate to the key music label the singles distribution mannequin versus the long-form album mannequin,” Ocean provides. “The Recording Artist believes the latter to be outdated, and that releasing singles is extra suited to fashionable consumption habits the place individuals curate their very own playlists that are then shared inside personal circles. The assembly doesn’t seem like productive.”
Ocean concludes by suggesting he “has since modified his thoughts concerning the singles mannequin.” He provides that he’s as soon as “once more interested by extra durational our bodies of labor.”
Try the total story from Ocean’s foldout poster beneath.