Drake Discusses Reinventing Radio With Sound 42


Forward of his performances on the Apollo Theater, final weekend, Drake spoke with GQ about reinventing radio with Sound 42. SiriusXM, which introduced the New York Metropolis concert events, additionally broadcasts the station.

“It’s one thing that Scott [Greenstein] from SiriusXM was extraordinarily enthusiastic about from the inception of our partnership,” Drake advised the outlet. “He’s been so supportive with us so far as Sound 42 goes. And Sirius affords us the chance to be heard far and broad, proper? Sirius is simply the closest factor we now have to these days of glory radio moments and I nonetheless get a large quantity of pleasure premiering music once I know that everybody is listening on the identical time.”

LONG BEACH, CALIFORNIA – OCTOBER 30: Drake speaks onstage throughout Drake’s Until Demise Do Us Half rap battle on October 30, 2021 in Lengthy Seashore, California. (Photograph by Amy Sussman/Getty Pictures)

Additional discussing the endeavor, Drake always praises his OVO co-founder Oliver El-Khatib. El-Khatib hosts OVO Sound Radio, which started with Apple Music again in 2015.

“Me and Oliver–and everybody else that has a present on the station–we’re simply so enthusiastic about music that to have that platform for us to play what we love or–what we make or simply issues that we’d like individuals to find out about–it’s been such an important expertise for us,” Drake mentioned. “And I feel it got here in two elements: a station that clearly when you have satellite tv for pc radio you possibly can expertise however even initially within the partnership we talked about making it extra tangible sooner or later and I feel that’s what Apollo was. Gathering what felt like, virtually like a family and friends rehearsal for an enviornment tour. You already know we used to do these again within the day.”

Along with OVO Sound Radio, Drake additionally hosts his personal present on the station, Desk For One. He not too long ago interviewed his Her Loss collaborator, 21 Savage, on this system.

Try highlights from Drake’s reveals at the Apollo under.


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