Scorching off the success of her viral hit “What It Is (Block Boy),” Doechii is again with one other new tune and video, “Pacer.” This time, she employs a punky, yell-rap model over a blaring, industrial type of beat that sound like a pc glitch within the apocalypse, declaring herself a rock star. The video employs some BDSM-inspired goth aesthetics, trying a bit like a cross between The Matrix and Hellraiser. Doechii’s fearless embrace of eye-popping avant-garde appears is on full show, exhibiting she’s nonetheless going all-out in her efforts to be acknowledged as the subsequent massive factor in rap.
To that finish, she’s been working her butt off in 2023, making her Coachella debut (the place she first debuted “Pacer”), showing on Janelle Monáe’s new album, The Age Of Pleasure, freestyling to Beyoncé’s Renaissance standout “America Has A Problem,” and dropping a pair of recent songs, “Universal Swap Anthem” and “Booty Drop.” All of that is main as much as her debut album, which Prime Dawg Leisure CEO Anthony Tiffith mentioned is on the label’s release calendar this 12 months together with albums from Jay Rock, Ray Vaughn, Schoolboy Q, and Zacari (a brand new album from Motive is already out). Whereas there’s nonetheless no set launch date for that simply but, Doechii is planning to join fellow genre-bender Doja Cat on tour starting on Halloween and working via mid-December.
Watch the “Pacer” video above.