Diddy Is a Potential Buyer for BET Stake – Billboard


Sean “Diddy” Combs is seeking to purchase a majority stake in Paramount’s BET companies, which incorporates BET, VH1, BET Studios and the streaming service BET+, based on The Hollywood Reporter.



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As previously reported, if a deal closes, Paramount is predicted to keep up a minority stake within the enterprise, in addition to a business relationship. Scott Mills presently serves as BET’s CEO. In January, the corporate announced plans to merge its Paramount+ and Showtime companies.

Along with Diddy, doable patrons embrace BET associate and producer Tyler Perry, in addition to Climate Channel proprietor Byron Allen.

Diddy is a longtime leisure mogul, and continues to diversify his portfolio of music, vogue, drinks and TV ventures internationally. In 2013, Combs launched REVOLT Media & TV, the primary Black-owned multiplatform cable music community, and has since expanded with new companies like Empower International formally Store Flow into, Our Truthful Share, Love Data and hashish distribution by buying Cresco Labs.

In February 2023, he rebranded his father or mother firm from Combs Enterprises to Combs International.

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