Diddy joined the billionaire club final 12 months as Ye misplaced a good portion of his web price. Nonetheless, it appears to be like like Diddy’s aiming to develop his empire additional. Based on Selection, Diddy expressed curiosity in shopping for a majority stake in BET as Paramount International started to take a look at promoting the community. Although sources near the scenario declare Paramount International has but to have conferences with anybody surrounding the sale of BET, there are already just a few outstanding figures who want to take over the long-lasting community.
Diddy joins the likes of Tyler Perry and Byron Allen who’re vying to purchase BET Media Group, which incorporates BET, BET+, VH1, and BET Studios. A supply near Diddy revealed that he desires to take over BET. They mentioned he’s “exploring the chance to buy BET as part of his technique to construct a Black-owned international media powerhouse.” On condition that he already runs Revolt TV, it looks like the acquisition of BET might enable Diddy to develop even greater tasks past the quite a few profitable exhibits on his community already.
Diddy’s TV Empire
As Diddy continues to uplift and help Black-owned companies, the acquisition of BET might mark an enormous transfer for the mogul and the tradition at massive. Sources near Diddy mentioned that buying BET would mark its return as a Black-owned enterprise – an integral side that he believes is “higher for the enterprise, for the tradition, and for constructing wealth within the Black neighborhood.” It’s little question that if Diddy turns into the proprietor, the hip-hop neighborhood will rally collectively to rework BET into one of many largest channels.
Wall Avenue Journal first reported on Paramount’s potential sale of BET final week. “The choice to think about promoting a majority stake of the property, which cater primarily to Black audiences, is a part of the leisure large’s effort to shore up sources to bolster its flagship Paramount+ streaming service and its advertiser-supported free streaming platform Pluto TV, a number of the individuals mentioned,” the report reads. We’ll preserve you posted on any extra updates surrounding the potential acquisition of BET. Pontificate within the feedback together with your ideas.
