As Sean “Diddy” Combs encircles himself with love from his household, he’s additionally rumored to be within the working to buy BET. When you go to the media mogul’s social media pages, it’s straightforward to search out pictures of Diddy’s rising brood of children. The newest addition arrived final 12 months, and the proud father hasn’t ceased posting about his youngest daughter, Love Combs. Amid his family-friendly uploads, gossip circulated this week that Combs was excited about turning into the brand new majority stakeholder of BET Media Group. Initially, stories said that Tyler Perry threw his hat within the ring, adopted by Byron Allen.
In response to Selection, BET Media Group’s mother or father firm, Paramount International, is seeking to unload the community of manufacturers, together with BET, BET+, BET Studios, and VH1. The outlet claimed to have spoken with somebody near Diddy, who offered perception. Apparently, Diddy is “exploring the chance to buy BET as part of his technique to construct a Black-owned world media powerhouse.” A latest social media submit from the Unhealthy Boy hitmaker appears to help that assertion.
Diddy Enters The Chat
On Instagram, Combs shared a video of a proof relating to why the BET wanted to return to Black possession. Within the caption, he added, “Media is essentially the most highly effective trade on this planet however it’s the trade the place now we have the least quantity of possession, affect and management! It’s time for @BET to be Black-owned once more so now we have the facility to inform our personal tales, management our personal narrative! This isn’t about me it’s about WE!!!!”
“I’m constructing a workforce of leaders within the tradition to pursue possession in @BET collectively!” Diddy added. “We have now to unify our energy and assets to create actual change! #THETIMEISNOW.” Selection additional said that their supply revealed “many events have expressed curiosity” within the acquisition. Nonetheless, they declare Paramount International has but to entertain any presents. If Diddy reigns victorious, this might be one other added accomplishment for the tradition, as he has already launched Revolt. The platform has existed for a decade and has solely elevated in visibility throughout varied inventive mediums.
A Lengthy Historical past
It was additionally reported that Combs has a longstanding relationship with Paramount International. That connection goes way back to his MTV days with Making the Band which was a significant success for diddy within the early to mid-2000s. Moreover, final 12 months, he was bestowed the BET Lifetime Achievement Award. There have additionally been conversations inside Hip Hop tradition relating to a revamping of BET, and Bow Wow wanted in. Followers requested for one more 106 & Park, or a minimum of a revival, however these requests have fallen on deaf ears. It will likely be fascinating to see how this develops, particularly if Diddy is on the helm of the community.