Def Jam signed an unique worldwide three way partnership with Native Information to develop African artists, the label introduced Tuesday (Sept. 20).
Based in 2016 by Seni Saraki, Teni Zaccheaus, Shola Fagbemi, Addy Edgal and Suleiman Shittu, Native Information is devoted to the invention and growth of younger African artists and youth tradition, with particular consideration given to the burgeoning Afrobeats motion. Primarily based in Lagos, Nigeria and the U.Okay., it serves because the music division of the Black-owned and operated, multi-platform media and content material firm Native Networks.
In collaboration with Def Jam chairman and CEO Tunji Balogun, who has had groundbreaking success with artists like WizKid and Tems, Native’s founders will use their confirmed A&R sensibilities and intensive experience and contacts within the inventive neighborhood to signal and develop expertise throughout the African musical diaspora.
“We’ve recognized Tunji for fairly some time now, and his ear and observe file for breaking Black artists from all around the world to a worldwide viewers, is second to none,” mentioned Saraki and Zaccheaus in an announcement. “We’re honored to be invited into his new dwelling, and to be the primary three way partnership partnership with an African firm in Def Jam’s legendary historical past. We actually imagine that for music, the continent is probably the most thrilling place on the planet proper now. … Africa will not be a monophonic continent, and we imagine this partnership will show simply that.”
Added Balogun, “As we construct a tradition right here at Def Jam that connects one of the best within the world Black music diaspora — from hip-hop and R&B to reggae, Afrobeats and extra — clearly among the greatest, most important, attention-grabbing and cutting-edge new artists and sounds in music at this time are popping out of the continent. Seni, Teni and the Native crew have their fingers on the heartbeat of what’s actually taking place within the scene, as an engine for discovery, and as a hub for creators and artists.”
Along with the file label, Native Networks produces stay experiences together with the Nativeland pageant in Nigeria, the place artists together with J Hus, Dave and NSG have carried out in previous years. The corporate additionally places out an editorial journal, each in print and on-line, which has featured such main African stars as Burna Boy and Tems on its cowl. Native is at present planning to construct a studio hub in Lagos to additional nurture African artists.