BLACKPINK is formally again in your space. Two years after the discharge of the Okay-pop woman group’s debut album, The Album, the four-piece — Jennie, Jisoo, Lisa and Rosé — lastly launched their second album, Born Pink, on Friday (Sept. 16), and with it, an Easter egg-filled video for the album’s title observe, “Shut Down.”
Because it seems, video Easter eggs will not be only a favourite of Taylor Swift (who’s, notably, a fan of the girl group). When the visible for “Shut Down” arrived within the early hours of Friday morning, followers seen that it acted as each a mirrored image on BLACKPINK’s previous eras since their 2016 debut with “Whistle,” along with a enjoyable recreation for eagle-eyed viewers to decode all of the small particulars and hyperlinks to the group’s earlier video releases, in addition to their solo and group discography.
The video for the fiery observe instantly kicked off with a callback to the quartet’s 2016 music video “Taking part in With Fireplace,” with Lisa standing in a really acquainted location on the very begin of the video. Then, a gaggle shot of Jennie, Jisoo, Lisa and Rosé in an alley crammed with posters offers devoted Blinks a number of issues to sink their enamel into.
Such an in depth video doesn’t come with out thought. In an interview with CR Fashion Book, Lisa informed the journal of how intentional the group goals to be with its remaining merchandise. “We attempt to deliver out the most effective outcomes by discussing our ideas on music movies, outfits, choreography, and even the littlest particulars reminiscent of hair colours,” the rapper stated, including, “I believe our followers are as enthusiastic about our new album as we’re.”
See every one of many Easter eggs from “Shut Down” — in addition to time stamps for the place to seek out the unique video callbacks — beneath.