Ari Lennox isn’t the one one over on Dreamville Records with a banger on her palms. Rapper Bas is again with new music since his joint undertaking with Gunna, Choose Me Up, which was launched again in April 2022. The Queens, New York representer teamed up with producers Linden Jay, Paul Castelluzzo, and Joe Harrisson to churn out his haunting new single, “Diamonds.”
The extremely sought-after gem could also be marketed as a woman’s greatest pal, however in hip-hop, we’ve seen time and time once more that the extra a rapper acquires these jewels, the larger the goal is on their backs for potential hurt from these wishing to take it for themselves. On the monitor, Bas explores this sentiment however from a distinct angle.
Expressed within the stanza, “Marvel the place the day goes, I been out of line / If love is all you want, then let me spend my ache / You n***a make it rain on / Hunnid on my wrist simply to make it rain on / Have a look at all of the whips, spick they usually span / And you are feeling such as you the person / However you can’t rub the stain off / No, you cannot rub the stain off,” Bas particulars simply how the relentless pursuit of those materials possessions are sometimes a entrance musicians placed on to masks different a lot deeper emotional wounds relatively than floor degree vainness.
The monitor’s official video, directed by Ryan Doubiago, demonstrates only one tragic story of how this performs out as Bas serves because the actor caught on this mindset. The grayscale video opens with the quote, “we solely speak about actual sh*t once we’re f*cked up,” as Bas is seated on an opulent leather-based sofa smoking and ingesting darkish liquor.
Because the surroundings rotates by way of a number of totally different social eventualities repeating Bas’ lifecycle, he turns into much less and fewer linked to himself, his environment, and his former lover, which serves as a metaphor for the vacancy these tethered to this quest really feel. Bas recklessly falls again into the occasion crowd when the scenes transition from the home-like setting when his former fling confronts him. However ultimately, as a substitute of being helped by this mysterious girl, his supposed saving grace, his chain finally ends up being his final downfall.
The chain turns right into a rope and hangs Bas (a metaphor for the flashy life in the end being the dying of him) as each his love curiosity and the world watch. As a substitute of intervening, the group pulls out their smartphones to file it with the intent to share it with the world as a bit of leisure relatively than the horror movie it’s.
When requested in regards to the inspiration behind the monitor, Bas instructed Complex, “‘Diamonds’ stems from the stark realization that, as artists within the public mild, our pains and traumas are constantly up for the general public’s consumption.”
Bas has an answer for the issue, “We have now to repeatedly discover and provides extra of ourselves to feed the insatiable urge for food of the viewers. We expertise and watch our friends undergo life-altering and irrevocably damaging moments that simply find yourself as clickbait or social media fodder. We make public appearances and put on masks to be able to be who the general public needs us to be. Shine brilliant for them. But our interior turmoils simply fester beneath all of it. The trimmings of the life we selected and the goals we pursue can typically be the reason for our downfall.”
Watch the total video above.