The ode to the famous person singer-songwriter, launched in Might through Legendbound/Def Jam Recordings, debuts at No. 99 with 4.4 million U.S. streams (up 19%), 4.1 million radio airplay viewers impressions (up 40%) and 1,000 downloads bought (up 5%) within the Sept. 2-8 monitoring week, in keeping with Luminate.
Along with its Eilish shout-out, the track boasts familiarity through its pattern of N.O.R.E.’s “Nothin’,” which reached No. 10 on the Scorching 100 in 2002.
White’s first track to succeed in a Billboard chart is constructing at a number of radio codecs. It rises 24-23 on Rap Airplay and 29-26 on Rhythmic Airplay and holds at its No. 34 excessive on Mainstream R&B/Hip-Hop Airplay. It concurrently jumps 43-23 and 44-28 on the multi-metric Scorching Rap Songs and Scorching R&B/Hip-Hop Songs charts, respectively.
The track’s profile has additionally surged due to TikTok, the place the monitor has been utilized in over 1.1 million clips. The track led the platform’s U.S. Prime Tracks tally for the weeks of Aug. 22 and 29, whereas White has amassed over 634,000 followers on the app.
“I examined ‘Billie Eilish’ in every single place at first, however TikTok was the place it actually discovered its footing and took off, so I doubled down,” White recently told Billboard.
White signed with Def Jam Recordings in July after the track caught on virally. Def Jam chairman and CEO Tunji Balogun praised White as “a dynamic artist who’s been effervescent underground for some time now and has caught lightning in a bottle with ‘Billie Eilish.’ We’re all excited to assist him develop, join with a wider viewers and turn into the star he’s proven he could be.”