Apple Music to Sponsor Halftime Show at 2023 Super Bowl


Apple Music will function the official associate of the halftime present at Tremendous Bowl LVII in 2023. The streaming service and the NFL introduced the information Friday (Sept. 23), marking the primary time the present has modified companions in 10 years.

Apple Music shared the information with a easy tweet studying, “See you in February,” and a video successfully saying the replace, which the NFL retweeted. Apple Music Vice President Oliver Schusser additionally shared his enthusiasm for the corporate to serve in its new position.

“Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music will likely be a part of music and soccer’s largest stage,” Schusser says in a press release, as Pop Culture stories. “We’re trying ahead to much more epic performances subsequent yr and past with the Apple Music Tremendous Bowl Halftime Present.”

The music platform replaces Pepsi, which has served because the sponsor of the halftime present since Tremendous Bowl XLVII in February 2013. Pepsi introduced its departure from its position as sponsor in Could.

“After 10 years of iconic Pepsi Tremendous Bowl Halftime Present performances, now we have determined it’s time to go the mic,” the corporate wrote on social media on the time. “Thanks to the wonderful artists and followers who helped us create some unimaginable moments alongside the best way.  Now on to the subsequent stage.” 

Tremendous Bowl LVII will happen on Feb. 12, 2023, in Glendale, Ariz. The 2022 Pepsi Halftime present made headlines and took residence three Artistic Arts Emmy Awards as Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar placed on a nostalgic efficiency filled with ’90s and 2000s hits.

Nation singers have not usually carried out on the Tremendous Bowl halftime present. Followers could bear in mind when Clint Black, Tanya Tucker, Travis Tritt and the Judds teamed up for a efficiency in 1994, and Shania Twain took the stage in 2003.

Nation Stars Who Have Carried out on the Tremendous Bowl

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