Ad.Ventures Partners With Dentity for Credentialing Across Live Music – Billboard


Advert.Ventures, the collective of over 120 unbiased venues and festivals throughout the U.S., has introduced a brand new program with Web3 credentialing platform Dentity, bringing the corporate’s id verification tech to the occasions business. All through the week, and Dentity will unveil new options of the platform at SXSW and showcase new alternatives for followers, venues and artists.

Advert.Ventures was shaped by organizers of the Nationwide Unbiased Venue Affiliation (NIVA), who launched the “Save our Levels” advocacy motion in 2020 in response to the pandemic shutdown, efficiently securing a $16.2 billion aid program to profit unbiased venues, artists and professionals. In an announcement, it stated it “stays devoted to preserving the ecosystem of unbiased venues, promoters, and festivals all through the US. This consists of offering them entry to the most effective companions and suppliers to allow them to proceed scaling, enhancing, and bettering their operations and choices.”

Dentity permits customers to securely retailer essentially the most delicate parts of their identities and public personas — from authorities IDs and memberships to digital occasion credentials — securely in a single Web3 digital pockets.

“Our rising community of unbiased venues handles a quantity of greater than $100 million in ticket gross sales every year and providers greater than 10 million clients throughout hundreds of occasions,” stated Ian Positive, vp of partnerships for Advert.Ventures. “Dentity’s Web3 credentialing platform gives venue operators with new expertise to enhance how they produce their occasions, whether or not via the lens of client information privateness or by implementing subtle, sponsored digital loyalty passes, VIP experiences on-site, unique choices, and content material. Our aim is to redefine what a ticket gives earlier than, throughout, and after an occasion.”

Jeffrey Schwartz, founder and chief government of Dentity says the corporate’s unveiling at SXSW is the “first of many we plan to make which influence the occasion expertise and redefine entry administration.  Hundreds of ticket holders have already downloaded their Web3 credentials alongside their Apple and Google pockets passes and are experiencing the advantages of Dentity’s platform in Austin at the moment.”

Advert.Ventures is internet hosting the 11th Annual Music Tech Mashup showcase powered by Dentity at the moment (March 13) on the Empire Management Room & Storage in Austin, in addition to an official SXSW panel referred to as “The Energy of Connection With Rising Applied sciences.” Dentity collaborated with Advert.Ventures to energy quite a lot of different SXSW occasions as effectively, together with BrooklynVegan: Misplaced Weekend, FloodFest, Brooklyn Bowl Household Reunion and Stereogum, amongst others.  

To boost the fan expertise throughout and after SXSW, credential holders will probably be supplied with distinctive choices on-site and can get entry to unique reductions and experiences at regionally owned and culturally numerous companies all through Austin.

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