Ari Lennox ushers in a vibrant new chapter with the visual for her latest single, “Soft Girl Era”—a dazzling celebration of softness, confidence, and Black feminine joy.
Directed by Chris Robinson, the video bursts with color, sensuality, and style, reflecting Ari’s evolving artistry and her embrace of ease and luxury.
Choreographed to perfection, the girls move in step with invigorating, spectacular dance routines that elevate every scene. Lennox keeps it classy, sexy, and in full command, singing, “Ain’t tryin’ to do nothing but look pretty…”—and whew, she’s looking gorgeous. From plush fashion moments to glowing scenes with her friends and lover, the visual radiates warmth and freedom.
The track, produced by Jermaine Dupri and Bryan-Michael Cox, layers flirtation and finesse over a buttery R&B groove. With this release, Ari reminds us softness is strength—and she wears it like royalty. Soft Girl Era is more than a vibe—it’s a vision.
Fresh off her stunning Dreamville Festival set, this release feels like a statement: Ari is back, unapologetic and fully in her element. ‘Soft Girl Era’ isn’t just a song—it’s a manifesto for living gently, loving boldly, and knowing your worth.
Check out Ari Lennox’s “Soft Girl Era” video below.
