Golf may not be thee most popular sport in the culture, but regardless the good folks over at Jordan Brand are doing what they can to help golfers take their game to the next level. The house that Air Jordan built has introduced their latest footwear tech to give players a new advantage out on the green whenever swinging that 9-iron.
On Monday (April 14) Nike unveiled their Jordan Brand Air Rev silhouette, which was made specifically for the golfers of the world. It boasts their innovative Flight Lock technology, which promises to help players take their game to another level. Will it turn the average man into Happy Gilmore overnight? Of course not, but if you’re already familiar with the sport and know your way around the Front Nine, you may appreciate what Nike and Jordan Brand have to offer next time you hop out that golf cart and get things popping.
Per Nike:
Designed to promote efficiency and consistency for a full day on the course, the Air Rev’s Flight Lock technology debuts a moveable Air Zoom unit that pairs with an interchangeable Formula23 foam insert, dial lacing system and leno weave strap to help golfers go the distance like never before.
The Air Zoom unit is intended to be inserted into a pouch in the sidewall of the golfer’s trail (back) foot, providing appropriate pressure with every swing, while the Formula23 foam is to be used on the lead (front) foot, delivering cushioned stability. This customizable system allows both left- and right-handed golfers to use the same model of shoe, swapping the Air Zoom unit and Formula23 foam to meet their needs.
Sounds like a helluva unit, but unfortunately we don’t know much about golfing so we may never find out how amazing these joints are to wear on the golf course.
Still, the NBA GOAT is excited about his brand’s latest product, and if he’s excited, his fellow golf buddies should be too.
“The future of golf isn’t tied to its past,” says Michael Jordan. “For the next generation, it’s bolder and more modern. Jordan Brand Golf blends performance, innovation and iconic style, building a future where the players, not the past, define what’s next.”
Might have to cop a pair just to walk around a park and see what the fuss is all about.
Will you be copping the Jordan Air Rev on May 14 to help you up your game next time you hit the golf course? Maybe even miniature golfing? Let us know in the comments section below.
